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AI Ate My Internship: The Quiet Crisis in Marketing Careers
Entry-level marketing roles are disappearing. What happens when AI takes over the training ground?
Jason Howie
May 13, 2025 • Length: 6 minutes
In partnership with
Junior marketing roles, the proving grounds and trenches of career-building, are quietly vanishing. Why? Because AI’s handling all the boring, repetitive tasks. Honestly, that’s great. But what's next?
We’re facing a genuine crisis. Fewer entry-level roles means fewer people learning the basics. And fewer rookies today means fewer seasoned leaders tomorrow. The pipeline for marketing talent could dry up faster than your AdWords budget set to broad-match keywords.
The domino effect looks like this:
Vanishing entry points: Junior positions are disappearing, leaving grads wondering, "Now what?"
Leadership bottleneck: Senior roles demand experience. But how do you get that experience when entry-level roles don't exist?
Stagnating skills: Without early exposure, marketers face longer learning curves and fewer mentors to guide them.
So what’s a human marketer to do? Focus on what AI can't replicate, like creativity, strategic insight, and emotional intelligence. The future winners won't just know the tools. They'll understand how to think.
How marketing leaders can address this head-on:
Redefine entry-level roles: Prioritize strategy, creativity, and complex problem-solving, the uniquely human areas of marketing.
Double down on mentorship: Pair new marketers with experienced professionals to transfer insights and valuable real-world lessons.
Create next-gen training: Develop training programs focused on strategic thinking, creativity, and emotional intelligence, not just platform mastery.
Encourage cross-functional projects: Get junior marketers into practical, real-world projects early. Decision-making skills only develop when challenged.
AI doesn't have to block career paths. Instead, it can push us to rethink how we develop talent. This isn't only about protecting jobs. It’s about cultivating leaders who can navigate the uncertain future of marketing.
What's your take? Is AI replacing entry-level jobs at your organization? Hit reply, and let's figure this out together.
-Jason Howie, Formula Nerd @FormulasHQ
This Edition’s Laugh
Is AI creating a crisis for junior marketing careers?AI is automating away entry-level marketing roles, potentially leaving fewer opportunities for new marketers to learn the ropes. Without these roles, where will tomorrow’s marketing leaders come from? |
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The New Moat: Why Relationships Are the Future of Competitive Advantage
In a world where AI can churn out new features in a fraction of the time it once took, the traditional moats of technology and features are eroding fast. What’s left as the true differentiator? The strength of your relationships.
As features and technologies become easier to replicate and commoditize, the real moat for any company will be its people, its community, and the trust it builds with its customers. Buyers are increasingly drawn to authentic, relatable brands and the human connections behind them.
In this landscape, the future of selling looks a lot like the past: it’s all about relationships. People will choose to buy from those they trust, relate to, and find genuinely authentic. The companies that invest in building strong relationships and fostering a vibrant community will stand out in a sea of similar offerings.
So, as we move forward, remember: the future isn’t just about being the best at what you do, but being the most trusted and relatable voice in the room.
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