In partnership with

Remember when the internet was new, and your parents or grandparents thought it was just another fad—right up there with bell bottoms or mood rings? Well, surprise! It wasn’t. (Neither were bell bottoms, apparently.) Fast-forward a few decades, and we hear similar skepticism around generative AI. “It’s just another tech buzzword,” they sigh.

I hate to break it to you, Karen, but AI isn't going away. It’s quickly becoming as commonplace as telling someone to "Google it."

“Google It” is the New “Look it Up in the Encyclopedia”

Not too long ago, the quickest way to shut down a conversation (or dodge giving detailed instructions) was to say, “Google it.” Can’t remember how to fix your dishwasher? Google it. Is the car making weird noises? Google it. Need a quick brownie recipe? Yep, you guessed it—Google.

But let's be honest. “Google it” sometimes came with baggage—digging through pages of search results, dodging pop-up ads, and ending up more confused than when you started. Sure, it got the job done, but it wasn’t exactly efficient.

Enter ChatGPT: Google’s smarter, friendlier cousin, ready to help without making you sift through pages of irrelevant content. Now, instead of “Google it,” it's becoming, “Just ask GPT.”

Use AI as Your Personal Assistant

Ready to save precious time and let AI do the heavy lifting?

Save time and simplify your unique workflow with HubSpot’s highly anticipated AI Playbook—your guide to smarter processes and effortless productivity.

Download the free guide today.

“Just Ask GPT” — The Google Killer?

The beauty of tools like ChatGPT is how they streamline troubleshooting. Need help with an Excel formula? "Ask GPT." Confused about how to program your TV remote? “Ask GPT.” Not sure how to explain to your mom (or Karen) exactly how generative AI works? You guessed it—ask GPT.

While Google points you to potentially helpful sources (and potentially annoying ads), GPT actually talks you through solutions step by step. It’s conversational, it’s clear, and it feels like asking a smart, patient friend who never rolls their eyes when you ask dumb questions.

Why GPT (and Generative AI) Isn’t Just Another Tech Trend

Okay, Karen, here’s the quick rundown. Generative AI isn't just some shiny new app. It's a powerful technology that creates text, images, and more—all based on simple questions and instructions. Here’s why you should care:

• Health & Wellness: Got questions about medications or want a simplified explanation of your latest medical test results? AI-powered chatbots can break it down in plain English—no medical degree needed.

• Finance: Wondering what a “reverse mortgage” really means, or need help understanding your retirement investment options? GPT makes sense of complex financial jargon without judgment or complicated language.

• Travel Planning: Skip the endless scrolling through travel blogs. Just ask GPT to design a personalized itinerary based on your interests, budget, and preferences.

• Insurance (and those confusing emails!): Have you ever received an insurance policy update and had no idea what it meant? You're not alone. GPT can translate dense insurance-speak into human-friendly language. Just copy-paste that overwhelming email about deductibles and copays into GPT, and it'll clarify everything without needing a crash course in insurance law.

“Just Ask GPT” — Your New Go-To Phrase

“Google it” had a good run. But times change, and conversational AI is becoming our new default response. If you're troubleshooting tech, planning a vacation, or trying to explain cryptocurrency to Aunt Linda (good luck with that one), “Just ask GPT” gets you clear, concise, actionable answers.

And Karen, I promise—this isn’t like Snapchat or avocado toast (sorry, millennials). It’s useful.

Embracing Change, Boomer Style

Look, I get it. New tech feels intimidating, and generative AI initially sounds a little sci-fi. But let’s not forget that Boomers were the OG tech adopters. You folks embraced home computers, the internet, smartphones, and more. You’ve navigated change before, and you can definitely do it again.

So, Karen, next time your Gen Z grandkid talks about GPT or generative AI, don’t dismiss it as another trend. Instead, give it a try. Ask GPT for something practical or something you genuinely need help with. I promise—like Googling before—it’ll quickly feel natural.

Who knows, you might even impress the grandkids. And that, as you know, is worth its weight in gold.

Cool cool? 😏

-Jason @ Formulas HQ

Product Update: Content Analyzer

Ever wish you could instantly dissect your competitor's content or spot key industry trends without breaking a sweat? Cool cool, we did too.

Introducing Formulas HQ’s Content Analyzer: a neat AI-powered tool designed to effortlessly extract key themes, personas, companies, and more from any website—turning hours of research into minutes.

With advanced filtering, customizable persona insights, session-based tracking, and easy exports to CSV or Excel, you're now fully equipped to dive deep into content strategy with precision.

Ready for smarter insights?

Quick Tips for Karen: Spotting and Preventing GPT “Hallucinations” 👻

AI is great, but it’s not perfect (yet). Sometimes GPT can confidently tell you things that are totally made up—known as AI “hallucinations.” Here’s how to avoid getting tricked:

• Cross-check important info:
  If it’s health, finance, or critical advice, always verify the info with a reliable source or expert. GPT’s helpful, but it’s no substitute for your doctor or accountant.

• Watch for overly confident answers:
  GPT can sound confident even when it’s guessing. Trust your gut and double-check if something seems off or too good to be true.

• Request sources or citations:
  Ask GPT, “Can you provide a source for this?” If it can’t, treat the answer as friendly advice—not fact.

• Be specific with your prompts:
  The more detailed your question, the better GPT's response. General questions lead to general answers, which can sometimes be misleading.

• Stay skeptical, stay smart:
  GPT’s a conversation partner, not an oracle. Think of it as your helpful-but-sometimes-confused neighbor—trust but verify!