Your Career Doesn't Need a Coffin Just Yet

Last week, Anthropic CEO Dario Amodei warned that up to half of entry-level white-collar jobs could vanish within five years, potentially pushing unemployment to 20%. Not exactly the future we signed up for when we downloaded ChatGPT to write that one email.

In response, Anthropic launched their Economic Futures Program to track AI’s impact on jobs and the economy. They’re funding studies, gathering experts, and building datasets to inform policy. Translation: even the AI companies know this shift could get messy.

The HR world is already feeling it. Companies are being told to pursue “humane automation” by upskilling workers and avoiding mass layoffs as a first resort. But let’s be real. When has corporate America ever chosen the humane option when profits are on the line?

Goldman Sachs estimates 300 million jobs worldwide are exposed to automation. The silver lining? A potential 7 percent boost to global GDP. Great news for shareholders, less exciting for the newly unemployed marketing coordinator.

So what does this mean for us marketing folks?

Five years from now, your marketing department will probably look different. AI handles the routine stuff: scheduling, first drafts, data analysis, email segmentation, performance reporting. All those tasks we complain about but secretly use to fill our days.

The work that remains falls into two categories:

1. High-level strategy and creative direction that requires genuine human insight

2. AI supervision and quality control, because garbage in, garbage out still applies

Here’s the brutal truth: if your entire job consists of tasks that can be automated, you’re in trouble. The marketers who survive will be those who become AI-fluent while doubling down on their human superpowers.

Two things to do this week:

1. Pick one tedious task and try automating it. Use ChatGPT to write email variations or an AI tool to analyze your campaign data. Build the muscle now while there’s still time to learn.

2. Identify what you bring that no AI can match. Is it your emotional intelligence, your ability to read between the lines with clients, your institutional knowledge, your sense of humor, or your storytelling? Whatever it is, start emphasizing it now.

I’ve worked with marketers for 20 years. The ones who adapt to new tools always outperform the ones who dig in their heels. AI is just the latest evolution.

Treat AI as your marketing assistant, not your replacement. Your next promotion depends on becoming the irreplaceable human who knows how to make the machines sing.

What marketing task would you happily hand over to AI tomorrow?

-Jason @ Formulas HQ

As Seen on Product Hunt: Learning & Upskilling Tools That Actually Teach, Not Just Talk

In a world flooded with cookie-cutter AI apps, these fresh Product Hunt gems stand out—bringing real brains, real value, and just the right amount of sass. Whether you're diving into data, polishing soft skills, or leveling up your career, these tools have the goods.

HiDevs – Personalized generative‑AI upskilling that actually sticks. Whether you're in tech, HR, sales, or product, it crafts career‑specific roadmaps, gives real‑time feedback, and even drops in industry‑level projects. One user said it’s “the first one that truly kept me motivated to finish.” Launched just two weeks ago. Product Hunt

Elite Learning – A polished, micro‑learning powerhouse built for teams. With byte‑sized content, analytics dashboards, and social learning, it’s like handing your org a curated coach—minus the coaching fees. Comes with a 14‑day free trial and seats for 20 users at $99/year. Product Hunt

Upskill – AI‑driven course creation that actually cares about your job. It scans in‑demand tech skills, builds a learning path tailored to your career, and serves it up in a comprehensive, no‑fluff course. Users are buzzing about its roadmap‑like clarity. Product Hunt

Learn.xyz – “Duolingo meets Wikipedia meets generative AI.” This addictive platform teaches anything, in any language, in seconds—perfect for learners who like to chase streaks and binge knowledge. Think gamified, but smart. Product Hunt

GoIT LMS – Trusted in emerging markets and reviewed 264 times with a perfect score, this platform offers tech education via an intuitive LMS. Great pick if you're picking up dev chops and want a proven roadmap. Product Hunt

Wrap-Up: If you're ready to crush goals instead of just planning them, these tools deliver tailored learning, measurable progress, and a little delight along the way. Try ‘em out, pick your flavor—whether you're solo hustling or building a team—and go get smarter. 🎯